In today’s fast-paced, digitally-driven world, phones have evolved from simple communication tools into indispensable extensions of our daily lives.
While the basic functions of phones are universal, different communities use them in unique ways. The Black community, in particular, has cultivated distinctive phone habits that highlight creativity, resilience, and a strong sense of community while reflecting their experiences.
This article explores some of these compelling phone trends and habits within the Black population.
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Brand Preferences
Let’s begin with phone brand preferences. A 2016 Statista survey revealed that 37.5% of African American respondents preferred Samsung, compared to 29.7% of Hispanics, 29.3% of Caucasians, and 26.5% of Asian Americans.
Interestingly, Black respondents were the least likely to prefer Apple’s iPhone, with only 31% expressing a preference, compared to 55.6% of Asian Americans, 44.6% of Hispanics, and 39.2% of Caucasians.
This disparity may be linked to comparatively lower income levels in the Black population. However, trends are shifting, with Apple’s iPhone now gaining traction due to its brand prestige and cultural influence.
READ ALSO: 8 Facts About The U.S. Black Population You Should Know
Calls, Texts, and Internet Use
Black people tend to make more voice calls compared to white users, reflecting a cultural preference for direct, personal communication. “Why are we texting when I can call you in real time and narrate the story with all the drama and emotion it deserves?” is a sentiment that resonates with many.
Black communities, particularly African-Americans, Afro-Caribbeans, and African immigrants, often maintain strong ties to other countries, leading to more frequent international calls. It’s also common to see Black people using speakerphones in social settings like barbershops, family gatherings, or on public transport, aligning with cultural norms that emphasize collective experiences and sharing conversations with those around you. In contrast, speakerphone use in white communities tends to be more private, reserved for home or a private office.
While there isn’t definitive data comparing the use of voice notes between Black and white populations, observations suggest that voice notes are especially popular in Black communities, particularly among younger generations. This preference likely stems from the cultural importance of storytelling and verbal communication, allowing for more expression, tone, and nuance than text messages.
When it comes to messaging apps, WhatsApp is widely used in many African, Caribbean, and African American communities due to its international reach, cost-effectiveness, and robust features like voice notes, video calls, and group chats. Instagram is also notably popular among younger Black users, likely due to its visual and interactive nature. Snapchat, while used across demographics, is favored by younger Black users for its casual, ephemeral messaging style.
According to Pew Research Center, 12% of Black Americans are smartphone-dependent, meaning they lack broadband at home and rely on their cellphones for online access. In comparison, only 4% of white smartphone owners are similarly dependent.
Whether it’s the playful use of GIFs in group chats, the latest viral dance challenge, or custom ringtones featuring favorite songs, these habits keep conversations lively while celebrating cultural pride and shared experiences. Overall, African-Americans have higher cell phone usage rates for calling and texting, though not necessarily for internet use.
Remittance Apps
If you’re Black and have ties to Africa, the Caribbean, or other parts of the diaspora, you’ve likely used WorldRemit, Sendwave, Western Union, or MoneyGram to send or receive money. Remittance apps are widely used in Black communities to support loved ones abroad. While white communities also use remittance apps, their usage patterns often depend on specific family or business ties. PayPal/Xoom, Wise, and Revolut are popular among those with business or expatriate needs.
