, New African Start-up, Makes a Taste of Africa Just One Click Away

Sandra Appiah February 29, 2012, New African Start-up, Makes a Taste of Africa Just One Click AwayNew York, NY (February , 2012) —, the number one supplier of African groceries online,  has opened its virtual doors and redesigned its interface to offer the largest retail sales of African groceries online. The New York-based start-up company offers thousands of different products, twice more than any other online African market in the United States. These products can be found at

At a time when most Africans in the diaspora have to travel quite long distances to get basic products that they are familiar with, comes in handy to provide the convenience of having an African market just a click away. In addition to the products that retails, the company partners with several local African markets to be able to provide a broad range of groceries from different parts of Africa. In less than a year, the company has expanded throughout the United States and currently ships to customers in all 50 states. was founded by Kwadwo Juantuah, an African student from Ghana. While in school, Kwadwo was frustrated that he could not find a wide variety of African foodstuff online and had to resort to driving long distances to get the most basic items that he was used to. was therefore created to be a one-stop shopping destination where people irrespective of where they are, can still have access to African products, especially groceries.

The emphasis is on building a robust technological platform to support local African markets and entrepreneurs in the diaspora. Mr. Juantuah strongly believes that, “if you’re interested in African groceries, then has what you need – it doesn’t matter whether you’re in New York or Alaska.”The African immigrant population counts millions among its ranks and has been noted as one of the highest educated foreign born population in the United States. And yet, there is still no modern service to cater to their needs when they crave a taste of Africa or just want to buy items from home online. And now with, anyone within any state can access African products very easily.

*The team at can be reached for comments via e-mail, or by phone at 646-470-9725. For more information, check out the website,

Last Edited by: Updated: September 15, 2018


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