These 8 popular brands were racist for exhibiting works that demeaned black people

Mildred Europa Taylor Aug 1, 2019 at 04:00pm

August 01, 2019 at 04:00 pm | Opinions & Features

Mildred Europa Taylor

Mildred Europa Taylor | Associate Editor

August 01, 2019 at 04:00 pm | Opinions & Features

Image result for wycon racist ad nigga
Pic credit: The Fashion Plate

Wycon

Italian beauty brand Wycon got into trouble recently when it released a gel nail polish shade called “Thick as a Nigga.” The brand has chosen a number of provocative names for its polish colours, including Dirty Talk, Lap Girl, but the choice of name for the darkest polish in its collection attracted a lot of criticism. After the backlash, the brand renamed all of their nail polish shades to just numbers and released a statement that read: “We’re sorry that this post has triggered these types of reactions: every color from our Gel On collection is inspired, with a cheerful attitude and a pinch of naivety, by famous song titles, many of which derive from the landscape of hip hop. For example “Drop it like it’s hot” by Snoop Dogg, “Bootilicious” (sic) by Beyoncé (sic), “Candy Shop” by 50 Cent, Lollipop, Lady Marmalade etc… The reference here is “Thick Nigga” (sic) by DBangz. Wycon is the brand for everybody #nobodyexcluded is our motto and we didn’t mean to offend anybody!”

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