Dove
In October 2017, Dove apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The ad showed a black woman removing her top to reveal a white woman underneath apparently after using Dove body lotion. The white woman subsequently takes off her top and turns into a Middle Eastern woman. Dove was accused of racism over the online advertising campaign and it later admitted it had “missed the mark” with the image it posted on Facebook.
