This black advertising executive quit his job at Facebook to drive Tik Tok’s success in the UK

Stephen Nartey June 01, 2023
Trevor's experience at Facebook and Instagram, coupled with his innate understanding of social media dynamics, has contributed to his success at TikTok. Photo credit: Trevor Johnson via LinkedIn

Trevor Johnson worked with Facebook for 12 years at the company’s London office and played a visionary role in setting up 12 commercial offices across EMEA, LATAM, and APAC. He was the lead executive who ran Instagram in New York, where he spent four years. However, when another career breakthrough presented itself, he did not hesitate to jump on the adventure.

With a wealth of experience in the tech industry, Trevor is now playing a pivotal role in driving the success of TikTok, one of the world’s most popular social media platforms. He is currently the Head of Marketing, Global Business Solutions for Europe at TikTok, and is known for his exceptional leadership and innovative strategies.

Having joined TikTok from Facebook, Trevor was one of the first employees outside of the US to join the company. This early involvement enabled him to contribute significantly to TikTok’s expansion and global reach. Prior to his current role, Trevor held the position of Director of Instagram, EMEA, where he showcased his marketing prowess and demonstrated an understanding of the ever-changing social media landscape.

As the Head of Marketing at Global Business Solutions for Europe, Trevor leads a diverse function that encompasses several crucial areas. The Creative Lab, B2B Marketing and Comms, Brand Strategy, and Creator Monetization all fall under his purview. This comprehensive responsibility reflects Trevor’s ability to oversee multiple aspects of marketing, ensuring a cohesive and impactful approach across various fronts.

One of his notable achievements is his focus on diversity and inclusivity within TikTok’s marketing campaigns. In an industry where representation and authenticity are increasingly important, Trevor recognized the power of embracing and amplifying diverse voices.

He has been at the forefront of initiatives such as Black Lives Matter, advocating for equality and social justice. By actively promoting inclusivity, Trevor has helped TikTok foster a vibrant and inclusive community, making it a platform that resonates with users from all walks of life.

Moreover, Trevor has been instrumental in delivering substantial business impact for advertisers on TikTok. Under his leadership, the Global Business Solutions team has developed innovative advertising solutions that enable brands to effectively engage with TikTok’s diverse user base. By leveraging the platform’s unique features and creative potential, Trevor has helped brands build authentic connections and drive meaningful results.

Trevor’s experience at Facebook and Instagram, coupled with his innate understanding of social media dynamics, has contributed to his success at TikTok. His ability to navigate the rapidly evolving digital landscape and harness emerging trends has been invaluable in driving TikTok’s growth and influence across Europe.

Through his leadership and expertise, he has effectively steered the company’s marketing efforts, championing diversity, and delivering tangible business impact for advertisers.

Trevor’s strategic vision and commitment to innovation have positioned TikTok as a leading platform in the social media landscape, and his achievements continue to inspire the industry as a whole.

Last Edited by:Editor Updated: June 11, 2023


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