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Adja Sembene Fall

How this Senegalese entrepreneur grew her luxury tea brand with only $200 

How this Senegalese entrepreneur grew her luxury tea brand with only $200 

Adja Sembene Fall, a Senegalese entrepreneur, emerged victorious in the AgriPitch competition sponsored by the African Development Bank in January 2022. With just $200 at the start of her business, the 29-year-old CEO of the luxury tea brand Contanna had to establish her company online owing to financial constraints. She told the African Development Bank,…

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