Help us create more content like this
Already a member? Sign in.
Proclivity
Meet the black scientist making millions of dollars predicting consumer behavior for companies
The norm in business is to send bulk messages to consumers with the hope of translating them into sales. However, Sheldon Gilbert, a genetics scientist turned entrepreneur, has cracked this code with his predictive behavior platform that is changing the advertising strategies of businesses. With a background in science, he recognized the power of data…
