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BY Abu Mubarik, 2:50pm November 20, 2024,

Pusha T goes from rapping to selling coffee: ‘This is just a piece of me’

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by Abu Mubarik, 2:50pm November 20, 2024,
Photo: Wiki/James Willamor

Pusha T, born Terrence LeVarr Thornton, rose to prominence as one half of the Virginia-based hip-hop duo Clipse, which he formed with his older brother No Malice.

He and his brother were discovered by Pharrell Williams and signed with his record label Star Trak Entertainment, an imprint of Arista Records in 2001. Together, they released three studio albums. They first released Lord Willin’ (2002), followed by Hell Hath No Fury (2006) and Til the Casket Drops (2009).

However, following the disbandment of the group in 2010, Pusha T pursued a solo career, signing onto Kanye West’s record label GOOD Music. In 2011, he released two of his debut solo projects—Fear of God and Fear of God II: Let Us Pray.

In 2020, the musician launched his record label Heir Wave Music Group, which became a platform for Virginia-based artists. Throughout his career, he has received five Grammy Award nominations.

In recent times, Pusha T has reinvented himself as an entrepreneur, announcing his entry into the coffee space with Grindin. The brand is named after his and Malice’s iconic Clipse track.

“All my dreams & ideas start from my passions. Luckily I have been able to find partnerships and platforms to help bring my visions to life. This is just a piece of me & how I start my day,” Pusha T reflected on the venture.

“Looking ahead, Pusha T plans to launch a proprietary blend in the upcoming year. He also aims to expand nationally, positioning the brand as ‘premium yet accessible’ within the market,” a press release stated.

Aside from his coffee business, Pusha T is a strategic investor in a friend’s company. He invested in Caring Hands Medical Transportation based in Virginia.

“This is my favorite business,” Pusha T said during an appearance on “Assets Over Liabilities.” “I have a friend, right, you notice all my businesses come with friendship. Passion and friendship, it don’t come with just one of them.”

He continued, “I have this friend and he ended up having this unfortunate run-in with the law… He ends up coming out and he was such a trustworthy person before he went to jail. He was like, ‘I’ve been researching medical transportation.’ Basically, we would get these vans and put them with wheelchair lifts and go pick up people who need rides — the elderly, handicapped, or whatever.”

Last Edited by:Mildred Europa Taylor Updated: November 20, 2024

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