The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television — Amazon
The Billion Dollar BET: Robert Johnson and the Inside Story of Black Entertainment Television
This book by Brett Pulley talks about Robert Johnson and how he established Black Entertainment Television into a billion-dollar media empire. To get the story, Pulley reached out to the black community and the media, as well as, the closest friends of Johnson.
The story further delves into how Johnson started BET with a $ 15,000 loan and how he does not put his resources into deals he felt were unnecessary. This book will surely give some lessons to people who would like to enter the entertainment industry and come out big.
