Entertainment Money Moves February 08, 2018 at 06:52 am

These African entertainers are scoring big deals with international brands

Bridget Boakye | Contributor

Bridget Boakye February 08, 2018 at 06:52 am

February 08, 2018 at 06:52 am | Entertainment, Money Moves

Shatta Wale x Adidas

In 2016, Ghanaian dancehall artiste, Shatta Wale, allegedly signed a $1.5 million three-year contract with the sports design and manufacturing company, Adidas. Shatta Wale was tagged to be the company’s brand ambassador for their ‘adIdas’ product when a firestorm ensued after he was sporting an ‘adIdas’ sweatsuit many deemed was fake. According to sources, the company’s sales manager explained the decision as follows: “Shatta Wale has boosted our sales for days now, therefore, the company has signed him to be part of their ambassadors”. There was no official confirmation from Shatta or Adidas.


Must Read