These African entertainers are scoring big deals with international brands

February 08, 2018 at 06:52 am | Entertainment, Money Moves

Bridget Boakye

Bridget Boakye | Contributor

February 08, 2018 at 06:52 am | Entertainment, Money Moves

Shatta Wale x Adidas

In 2016, Ghanaian dancehall artiste, Shatta Wale, allegedly signed a $1.5 million three-year contract with the sports design and manufacturing company, Adidas. Shatta Wale was tagged to be the company’s brand ambassador for their ‘adIdas’ product when a firestorm ensued after he was sporting an ‘adIdas’ sweatsuit many deemed was fake. According to sources, the company’s sales manager explained the decision as follows: “Shatta Wale has boosted our sales for days now, therefore, the company has signed him to be part of their ambassadors”. There was no official confirmation from Shatta or Adidas.

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