After selling $250K worth of burgers within 24hrs, black founders sign new distribution deal with 1000 Publix stores

Abu Mubarik July 11, 2023
Since securing the Shark Tank investment, the trio has not slowed down on their quest to be one of the best in America and the world. Photo credit: Everything Legendary via VegNews

Meet the founders of Everything Legendary – Duane “Myko” Cheers, Danita Claytor, and Jumoke Jackson. The company is a Black-owned vegan burger brand currently making waves in America.

Cheers, Claytor, and Jackson were inspired to start the company to provide healthy and tasty meals to their mother, who was battling a serious illness. 

According to Black Business, the company has developed a plant-based flavor burger that is GMO-free, soy-free, and without artificial preservatives. Their vegan burgers are made from a proprietary blend of hemp protein, coconut oil, potato starch, and beet extract, Vegan News noted.

“We all know that today’s consumers are demanding that their food be nutritious and supercharged with flavor,” said Cheers. “Our brand delivers. It’s Mom-Approved. And now, it’s also Shark-Sanctioned.”

In 2021, the founders appeared on Shark Tank, where they landed a $300,000 investment deal. The show also gave them publicity, resulting in a boom in sales. The company subsequently became one of the fastest-growing plant-based businesses in America, selling $250,000 worth of burgers online within just 24 hours following the airing of the episode.

“This gives us the resources that allow us to position our brand against any competitor, where I know we will win on the flavor and quality,” Cheers told VegWorld Magazine. “For me, this investment is extremely personal. It is a validation of my ‘never give up’ philosophy. I heard ‘no’ 1,000,001 times over the years, but this one ‘yes’ moment changes everything.”

Since securing the Shark Tank investment, the trio has not slowed down on their quest to be one of the best in America and the world. They have signed a distribution deal to have their products in nearly 1,000 Publix stores in seven states; including Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia.

The expansion comes on the heels of raising a $6 million Series A funding round, which saw the participation of investment partners like the venture capital arm of General Mills, 301 INC, and Mark Cuban.

Last Edited by:Annie-Flora Mills Updated: July 11, 2023

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