EleVen
EleVen is a lifestyle and activewear brand that Venus founded to create tennis and everyday apparel for every life moment. The brand is also involved in wellness, offering aromatherapy and superfood powder, as well as SPF products.
She created EleVen in 2007 after graduating from The Art Institute of Fort Lauderdale with an associate’s degree in fashion.
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“I started EleVen with the dream of creating a community to help empower women to feel and do their best in clothing they can feel confident in on and off the court,” Williams says, according to Essence.
