Here we go again, another white person referring to a black person as ‘monkey’

Let us not forget the ‘Coolest Monkey in the Jungle’ hoodie fiasco in January.

From the stylist to the photographer to whoever authorised this to go live on your site, must be on the highest form of drugs ? pic.twitter.com/mlG02XFVJV

— Mega SoSolid #S9 (@OFFICIALSOSOLID) January 8, 2018

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An ad on Swedish fashion brand H&M’s website stoked anger for displaying a black boy modelling a hoodie with the inscription “Coolest Monkey in the Jungle” for its UK stores.

All of the backlash caused the image to be removed from the site.

H&M is still racking in the dough though.