Globally, millions of women are turning to CBD to help with female issues such as hormonal imbalances. To fill in the market demand, five Black family members who are the founders of The B.E. Well Company have launched a new CDB infused cooking oil line.
The brand was created by one aunt, twin sisters, and their two cousins, and it is specifically to help women get a daily serving of CBD along with the benefits of good healthy fats versus using regular oils, margarine, and butter, according to Black Business.
One of the founders of The B.E. Well Company is Mali Montgomery, who is a prominent Atlanta Physician Assistant and in charge of product development. Also, the twin sisters are Sherita and Sherie Murphy, who were recently featured in the movie Coming 2 America. Sherita and Sherie are using their status as celebrities to launch The B.E. Well Company’s infused CBD cooking oil products into stores.
“The B.E. Well Company was started in our kitchen. We want to extend that to the kitchens of other women from all walks of life. The kitchen is where we talk and have conversations over food. Our products help start conversations around better health for the entire family,” Sherita was quoted by Black Business.
According to Black Business, the twins’ aunt, Regina Murphy, develops recipes and does cooking demonstrations teaching people how to use the products in their own kitchen while Ayanna Carver is in charge of the company’s marketing.
The family also work with CBD Infusion Master and celebrity chef Swan Simpson to help define their brand identity.
The CDB infused cooking oil line is the first and only Black-owned line of CBD-infused cooking oils that are both organic and non-GMO, according to Black Business.
The recently launched infused cooking oil line has four organic products including avocado, olive oil, grapeseed, and coconut.
All in all, the mission of The B.E. Well Company is to consistently provide quality hemp-based products that address holistic wellness to those searching for alternative methods to traditional medicine, its website says.