Cardi B has officially announced her plans to launch a haircare line. The 33-year-old rapper has been developing her upcoming brand, Grow-Good, for years. Cardi B finally previewed the project, calling it “my baby” and saying she’s “so excited.”
She shared the teaser video on Instagram, noting that the launch is something that has been “very highly requested” and that she has been “working so long on it!”
She also posted the video about the three-year process to bring Grow-Good to life, including glimpses of her own hair journey.
“This is Belcalis, mother of four, walking down the block, being the baddest b*tch,” she says in the video voiceover. “I’m very passionate about this, and I really love this sh*t.” According to Cardi, the line will be “doing everything” for its customers. “We want b*tches’ hair to grow!” she says.
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Although details about Grow-Good are currently limited—such as the number of products, retail locations, or pricing—it’s clear that this project holds deep personal significance for Cardi B.
As she shared in the teaser, her journey with her hair has evolved: “When I was younger, I really used to hate my hair. Now that I’m older, I grew to love it, appreciate it… It’s really a part of me.”
Cardi B’s fans have consistently sought out her hair care secrets, especially when she shares photos of her notably long and healthy natural hair. In the past, she has revealed some of her methods, which include rinsing her hair with boiled onion water for added shine. Additionally, she makes her own hair oils and creates homemade hair masks, often using an avocado base, for both herself and her daughter, Kulture.
Though an official launch date is pending, Cardi B’s Grow-Good haircare line is slated for a spring debut, according to Allure.
Apart from her blooming music career, the mom of four has made strides in business.
In 2023, Cardi B expanded her portfolio of successful businesses by entering into a new partnership with Whipshots. This venture involved a non-dairy, vodka-infused whipped cream designed as a garnish for various cocktails and desserts. Her role was substantial, serving not only as an equity partner but also as the brand’s creative director, according to Essence.
“I’m so excited to join Starco Brands with this incredible opportunity,” Cardi said in an official statement at the time. “Whipshots matches my style—over the top, sexy, unique.”
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Cardi B also launched Bardi Beauty, a line that includes fragrances, skincare, nail enamel, and hair care, according to Billionaires.Africa. She further co-founded Kulture Wave Beauty (KWB), a beauty product line, in collaboration with Africa’s Delight Cosmeceutical Labs.
In addition to her beauty empire, she has made significant real estate investments, acquiring properties such as a nine-bedroom home in Tenafly, New Jersey, a mansion for her mother also in New Jersey, a six-bedroom mansion in the Dominican Republic, and a mansion in Buckhead, Atlanta, Georgia.
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