Jamaican athlete Shelly-Ann Fraser-Pryce. Photo credit: Richard Mille
Jamaican athlete Shelly-Ann Fraser-Pryce has secured a new partnership. According to this new release, the track and field champion is now the brand ambassador for Richard Mille, a Swiss luxury watch brand.
The athletes’ watch is named the RM 07-04 and it is the brand’s first women’s sports watch. The brand is designed to be in tune with the constraints imposed by the disciplines of sportswomen.
“Olympic Gold Medalist and World Champion Shelly-Ann Fraser-Pryce has joined the Richard Mille family,” the company said in an Instagram post. “The proud Jamaican ‘Pocket Rocket’ and the most decorated athlete in 100m history is setting her sights on further glory at the Paris Olympics in 2024.”
In a statement shared by Amanda Mille, brand and partnerships director of Richard Mille, Fraser-Pryce’s work ethics reflect her outfit’s values hence the decision for the partnership.
“Shelly-Ann is not only a World Champion, she is a strong woman who combines this with being a mother. As if that wasn’t already enough, she finds the energy for her charity work, and this all-round commitment totally reflects our values,” the statement said.
Fraser-Pryce said the endorsement deal comes from a common vision she shares with Richard Mille.
“It’s about pushing barriers! People have always told me what I could or couldn’t do, I wanted to be part of a brand that knows about timing and where age doesn’t limit your progress. At the end of the day, we have the same vision as it pertains to our legacy. What we want to achieve is timeless.” She also said, “It’s a partnership! When I step on the line it’s about me bringing out the part of me which can best show this unique watch off to the world!”
Fraser-Pryce’s ambassadorial deal with Richard Mille marks her first non-apparel endorsement deal outside of Jamaica. Nafissatou Thiam, high jumper Mutaaz Barshim, and sprinters Akani Simbine and Wayde van Niekerk are the other athletes and ambassadors endorsing the brand.
Deion Sanders recently revealed why he rejected a shoe brand deal from the British Knights…
Renowned Nigerian-American artist Kehinde Wiley has refuted allegations of sexual assault brought against him by…
Kelli Higgins was offered admission to many esteemed universities, including the University of Pennsylvania, Yale…
Authorities in Arizona announced the arrest of a convicted sex offender who allegedly faked his…
Embattled music executive Sean “Diddy” Combs took to social media on Sunday to issue an…
The true face of Amenhotep III, the pharaoh who ruled ancient Egypt at its zenith…
Derrick Hayes is the founder of Big Dave’s Cheesesteaks, one of the fastest-growing businesses in…
After a challenging academic path, Ron Lewis Jr. is on track to graduate with a…
It has emerged that singer Beyoncé made sure Vice President Kamala Harris experienced the magic…
Two months ago, an attacker fatally stabbed 11-year-old Jayden Perkins as he attempted to defend…
Cardi B has spoken for the first time on the guilt she felt canceling her…
A'ja Wilson is one of the top women's basketball players and an athletic hero. Before…
Cur'Dericka Rice has made headlines after receiving nearly $1 million in scholarships from 13 universities.…
Authorities in Florida have brought charges against a woman accused of fatally beating her 4-year-old…
Harris Wolobah, the 14-year-old whose family said he died after suffering complications from eating a…