Success Story

Khaby Lame is the Highest Paid Black Content Creator Under 30

Khaby Lame has made a name for himself making comedy skits that mock overly complicated “life hacks” without authoring a word. Lame, 22, is now the most followed TikTok user in the world with over 164 million followers. Despite being the most followed TikTok user, he is still not the most paid influencer on the platform.

According to Forbes’s 2022 30 Under 30 Top Content Creator list, Lame is the eighth highest earner. His position also makes him the highest-paid black content creator under 30 years. Forbes estimates that he drew in $10 million in 2021, thanks to his social media stardom.

Lame’s money comes from endorsement deals and commercials. For instance, he was signed by Binance, the world’s largest platform for buying and selling cryptocurrencies, as a brand ambassador. He is expected to use his signature style to tackle some of the misperceptions around Web3 and also partner on exclusive NFT collections with Binance.

In addition, he has partnerships deals with soccer club PSG and fashion house Hugo Boss. Lame will star in campaigns surrounding Hugo Boss’ re-brand, and will also co-design a capsule collection with the fashion label as part of a multi-year pact, according to Peopleofcolourintech.

Khaby Lame started off as an industrial worker in Chivasso, Northern Italy. However, when COVID-19 struck, he became one of the many people who got laid off worldwide as a result of the impact of the contagion on businesses and the global economy.

The Senegalese moved from his country of origin to Italy when he was only one year old. Now 22, Lame speaks Italian, but he is not recognized as an Italian in Italy despite living in the country from age one and attending Italian schools.

In an interview with the New York Times, Lame revealed his successful social media career started when he spent several hours posting comedy clips on TikTok and the clips soon went viral. His most-watched video has over 158 million views.

The clip mocks a fellow TikToker who cut himself free from a car door shearing through his T-shirt. Lame makes the same video but instead of reaching for scissors to cut himself free, he simply opens the door to free himself and shrugs.

According to the New York Times, Lame’s earliest posts were in Italian although he sometimes spoke his native language. “But it was the wordless, expressive reaction clips — poking fun at forks transformed into spoons with tape or defending the sanctity of Italian pizza from a video that proposes Sour Patch Kids toppings — that have catapulted Mr Lame to international stardom,” according to the New York Times.

His rise on the social media platform has been entirely organic and his videos lack professional touch compared to other famous TikTok stars, some of whom have been approached by Hollywood. His content turns to mock or debunks overproduced content across multiple social media platforms.

“He almost represents this authenticity overproduction. I think that’s very appealing at scale to people, this feeling of someone not trying too hard, it’s something that feels authentic,” Samir Chaudry, a founder of The Publish Press, told the New York Times. The Publish Press focuses on covering the creator economy.

Lame told the New York Times that the success of his videos was due to the fact that he speaks a “global language.” “It’s my face and my expressions which make people laugh,” he added. According to him, he has a huge following in Brazil, the United States, and Senegal.

Abu Mubarik

Abu Mubarik is a journalist with years of experience in digital media. He loves football and tennis.

Recent Posts

Couple who got engaged at Kem’s concert got a surprise performance from the R&B star at their wedding

Kim Lamont Owens, also known as Kem, surprised a couple by honoring his pledge to…

14 hours ago

After almost 17 years behind bars, this Georgia man is now a school principal

Chris Willars was incarcerated for 16 years and 11 months. He now serves as principal…

14 hours ago

How this doctor invented the Band-Aid for nosebleed emergencies: ‘We didn’t have anything to give patients’

Dr. Elizabeth Clayborne founded a medical device called NasaClip after her residency in Washington, D.C.…

15 hours ago

Africa’s richest man Dangote says International Oil Companies are frustrating his refinery

The Vice President of Oil and Gas at Dangote Industries Limited, Devakumar Edwin, has accused…

18 hours ago

Meet the NBA Hall of Famer who made millions but became a school crossing guard earning just $14K a year

Meet Adrian Dantley, he is a former NBA player who became a six-time NBA All-Star…

18 hours ago

In just 3 days, teen crochets gown previously seen on Zendaya for prom

For all the right reasons, Sarah Akinbuwa has become quite popular. For about sixty dollars,…

20 hours ago

50 Cent says his X account and website were compromised, culprit made $3M in 30 mins

Rapper 50 Cent has reported that his social media account and website were hacked, and…

20 hours ago

Meghan Markle could make millions from this product she is about to launch: report

Meghan Markle is set to uncork a new chapter in her business journey with a…

22 hours ago

Footage shows Amazon worker defending female coworker from would-be carjacker

A New York Amazon delivery driver was spotted beating a man who attacked his female…

22 hours ago

Charlotte teacher charged after alleged inappropriate relationship with 18-year-old student

Authorities in Charlotte have brought charges against a 28-year-old female high school teacher who allegedly…

22 hours ago

Woman confesses to trying to poison her veterinarian husband with his own supply of animal drugs

A 51-year-old Wisconsin woman is facing twelve and a half years in prison after she…

23 hours ago

Sha’Carri Richardson finally heads to Olympics after stumbling with untied shoe

Sha'Carri Richardson is heading to the Olympics in Paris for the first time in her…

23 hours ago

Ghana’s Dede Ayite is now the first Black woman to win a Tony Award for best costume design of a play

At the 2024 Tony Awards, Ghanaian designer Dede Ayite became the first Black woman to…

4 days ago

This retired Atlanta man is behind a mobile laundry bus for the homeless

Nicky Crawford runs a mobile laundry bus that takes care of Atlanta’s growing homeless population.…

4 days ago

Childhood friends celebrate epic law school graduation: ‘My sister since 2002’

Ashlee M. Davis and Tianna Williams have been great friends for more than twenty years…

4 days ago