Lily Adeleye, the six-year-old behind the youngest Black-owned brand on Walmart’s shelves

Abu Mubarik May 08, 2021
Lily Frilly is a brand which was named after co-owner, Lily Adeleye. Photo credit-@lilyfrilly- Instagram

Lily Adeleye is a six-year-old CEO making big waves in the business world. She is the CEO of Lily Frilly Company that is into children’s hair accessories, clothing, and more. Her children’s accessory brand is launching into over 1,000 Walmart stores and on their website this month.

The six-year-old hails from Orlando, Florida. Launching on Walmart is the second of her retail launch. She and her mom had launched at Target only last year.

Adeleye’s launch on Walmart will bring a new assortment of her brand’s hair bows, exclusively designed for the Walmart partnership, and will be available for purchase, according to a statement on PRNewswire. “These new and exclusive designs include the Gold & Glitter Hair Bow, Galaxy Girl Hair Bow, Safari Party Hair Bow, and the Candy Rush Hair Bow,” the statement further noted.

Adeleye and her mom, Courtney Adeleye, are excited about their new moves. Courtney is optimistic that what her daughter has created will inspire other young girls to follow their passion. “Lily Frilly started out as a brand my daughter Lily and myself created, as I have always believed it’s important to let your children follow their passions, whether that be art, sports or in this case, growing a business.”

She added, “Now, Lily Frilly has become so much more than just that – it’s become a brand children love, as well as a symbol of inspiration and confidence for young girls as well as for the black community. It’s amazing to see what kids can do, and we’re so glad Walmart is providing this platform to give Lily Frilly the room and attention it warrants.”

Walmart’s Omni Associate Merchant Hair Accessories, Jennifer Aguirre, in a statement said the retail giant was excited and honored to work with Adeleye.

“We are excited to bring Lily Frilly to Walmart and honored to work with Lily Adeleye, as she represents the youngest founder among our Black-Owned business initiative,” she said. “We have been enchanted by Lily’s ingenuity and designs. We are certain that the assortment will captivate our young customers and inspire them to express their beauty and confidence with their hair.”

According to Lily Frilly’s website, Adeleye loves to learn about investments with her parents. She, however, never forgets to watch Saturday morning cartoons with her older brother and sister.

Last Edited by:Mildred Europa Taylor Updated: May 8, 2021


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