Naomi Osaka is now Victoria’s Secret’s first individual collaborator in its 45-year history

Abu Mubarik February 24, 2023

Naomi Osaka is no stranger when it comes to making history. In 2020, she became the world’s highest-paid female athlete after earning a staggering $37.4 million. She has remained the highest-paid female tennis player to date.

Osaka’s backstory played a significant role in her earnings since her skills are undeniably great. Also, her heritage made her very relatable to many individuals hence a hot commodity for Olympic sponsors who intended to reach a wide audience. Sponsors like Procter & Gamble, All Nippon Airways, and Nissin jumped on the Osaka wagon and signed endorsement deals with her to market their products for the games.

Osaka’s success is not only limited to the tennis court. She is also an entrepreneur and a brand ambassador. She is the brand ambassador for the French label Louis Vuitton. What is more, she is a part-owner of a National Women’s Soccer League Team, North Carolina Courage. She has also invested in a skincare line known as KINLÒ, purposely for melanated individuals. She created the product with Ghanaian-born dermatologist Dr. Naana Boakye.

Also, Osaka recently launched her maiden swimwear collection in collaboration with Los Angeles-based fashion brand Frankies Bikinis. The line aims to empower women and make them feel extra confident.

The tennis great has added another title to her resume after landing a collaboration with the lingerie brand Victoria’s Secret. The deal makes her Victoria’s Secret’s first individual collaborator in its 45-year history, Boardroom has reported.

“So honored to present to you the Naomi x @victoriasecret collection. I was shocked to hear this, but apparently, I’m the first person to ever collaborate with Victoria’s Secret on a collection, and I’m so humbled and appreciative,” the tennis star noted in an Instagram post. 

“Every piece in the collection is made out of recyclable material, and the whole premise of the collection centres around chasing your dreams, so I hope you enjoy everything as much as I do,” she added.

The line ranges from blousy Boyfriend Dress Shirts to silky Short Robe, according to Boardroom. Osaka will be involved with the design and have her own line with royalties. On Osaka’s expected royalties, Boardroom noted: “Osaka is secure in receiving royalties for her involvement in the items that are already available online and will be featured in flagship stores not just across America but also all the way to China and the UK.”

The tennis star grew up in a Haitian household in New York where she lived with her grandmother. Osaka plays tennis under the Japanese flag despite not being able to speak the language fluently.

Last Edited by:Mildred Europa Taylor Updated: February 24, 2023


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