Outrage as Dior ‘steals’ African styles for its 2020 fashion collection

Dior 2020 collection Photo-Dior

Dior, one of the world’s biggest and most luxurious fashion labels has since the release of its latest fashion collection for 2020 been trending for all the wrong reasons.

Outrage as Dior 'steals' African styles for its 2020 fashion collection
#DiorCruise2020 – Photo: Dior

The fashion trendsetter unveiled its #DiorCruise2020 in Morocco on April 29 which featured African Wax Print and African inspired attires on the runway welcoming the world to the newest trends in fashion.

Dior Cruise 2020

Although the collection’s debut was successful, the black community is not thrilled calling it a complete culture appropriation, plagiarism and lack of originality.


While some seem to be angry about the use of African wax print, a greater number of people are expressing anger at the fact that fashion trends always have to be made by Western fashion houses before they are globally recognized.

Image result for # DiorCruise2020

A quick look at the styles outdoored by Dior and one would remember how far back black women have been rocking these styles all over the world to date.

Outrage as Dior 'steals' African styles for its 2020 fashion collection

Created by Italian fashion designer and Creative Director at Dior, Maria Grazia Chiuri, from headscarves to dresses, the # DiorCruise2020 was inspired by the memory of the House and Christian Dior’s first successor, Yves Saint Laurent, a native of Oran, Algeria who was fascinated by Morocco. 

According to an article released by Dior, “the collection is a world map connecting images and ambiences that, on this side of the Mediterranean, have shaped our visual culture. Its original inspiration – and veritable emblem – is Wax print fabric. The anthropologist Anne Grosfilley explores its complex origins and evolution. It is also a celebration of the luxury and value of the African wax print.”

With the backlash that the fashion house has received, it took to Twitter to share videos that would possibly help people understand the inspiration for the collection but that too has received greater backlash and sparked anger.

Last Edited by:Victor Ativie Updated: May 18, 2020


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