In 2021, rapper Bun B ventured into the restaurant business, launching Trill Burgers as a pop-up concept. The fast food business made a series of pop-ups at a variety of events, including Coachella, Rolling Loud, Rock The Bells, and at Houston’s City Hall.
It was after this series of successful pop-ups that Bun finally decided to launch a brick-and-mortar location on the former James Coney Island near Upper Kirby in Houston.
“We’ve been working a long time for the opportunity to be able to serve you guys,” the UGK rapper said at the launching ceremony on June 7, Revolt reported. “Took a lot of hard work, a lot of planning. Most importantly, a lot of support from people like you in order for us to get where we are right now. It’s been a dream for us and it’s actually coming true. We are now actually ready to serve you guys food on a daily basis.”
The rapper’s restaurant has since sold more than 53,000 of its burgers in its first month of operation, according to Black Business.
Trill Burgers became more popular after it won Good Morning America’s “United States of Burgers” competition last year. Then it started attracting top celebrities like former heavyweight champion Mike Tyson, Canadian Rapper Drake, and rapper Ludacris.
“This was a calculated effort to create a dining experience,” Bun said of his burgers, according to Texas Monthly. “There is so much that was put into this burger, in terms of how long do we smash it? What is the right sauce mixture? How many slices of pickles? Should the onions be thin-sliced? The thick-sliced, caramelized ones are wrong. All of these different things went into creating this burger, from the texture of the patty being crispy to the softness of the bun.”
Bun runs Trill with Creative Director Andy Nguyen, Chief Marketing Officer Nick Scurfield, Chief Operating Officer Mike Pham, and Executive Chef Fernando Valladares.