For many years, the image of Africa outside the continent has been the same … poverty,
Western media has fed into these ideas and provided content that help project the negative image of Africa as a continent that was never able to take care of itself after gaining independence with a dying need of financial and structural support from Western countries and organisations.
Over the past decade, many young Africans have made it a part of their goals to rewrite the African story and project the continent by exploring the uniqueness and beauty that it has to offer.
While several brands, like Face2Face Africa, focus on telling stories through written media, several other brands have chosen to rewrite the story one shot at a time sharing contemporary African lifestyle with the world with their pictures and captivating captions on social media.
Here are brands on social media that you should follow for a feel of African contemporary living.