For many years, the image of Africa outside the continent has been the same … poverty,
Western media has fed into these ideas and provided content that help project the negative image of Africa as a continent that was never able to take care of itself after gaining independence with a dying need of financial and structural support from Western countries and organisations.
Over the past decade, many young Africans have made it a part of their goals to rewrite the African story and project the continent by exploring the uniqueness and beauty that it has to offer.
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While several brands, like Face2Face Africa, focus on telling stories through written media, several other brands have chosen to rewrite the story one shot at a time sharing contemporary African lifestyle with the world with their pictures and captivating captions on social media.
Here are brands on social media that you should follow for a feel of African contemporary living.