Lydia Gibson put on her superhero collar as a mom to save her daughter from the clutches of eczema by creating her own natural skin and hair line, Eva Jenae Naturals. Gibson says she believes in the healing powers of nature and so carefully mixed natural ingredients to cure her daughter’s skin irritation.
The eastern North Carolina native’s daughter was diagnosed with eczema in 2006 when she was just a toddler and all the prescribed medications were aggravating her skin irritations.
Although some of the products had “natural” boldly written on the labels, they contained perfumes, parabens and other chemicals that defeated the purpose of the medication. They did not provide the nourish and moisturizing effect needed to soothe and protect her delicate skin.
“I wanted to trust what I was putting on my daughter’s sensitive skin, and the best way to do that was to create my own recipes,” Gibson says.
The alternatives that were on the shelves were not cutting it for Gibson, so she began experimenting with centuries-old ingredients known for their healing and soothing properties.
Eva’s skin began clearing up after using her mixture. Gibson then shared some with close friends and relatives who then encouraged her to go make it her business so she can share her formula with the world.
The mother of two and an Air Force veteran holds a Bachelor of Arts in Social Sciences from the University of West Florida and a Master of Arts in Management from Wayland Baptist University. She says she had always wanted to be an entrepreneur since the 7th grade and in the process of finding a cure for her daughter, she rekindled her passion for entrepreneurship.
The transition from hobby to business happened in 2011 when Gibson, then a newly unemployed mother and wife, found herself in a new city, Ohio, after her husband’s military transfer. The family had to leave Florida with him.
Her family was very supportive of her desire to venture into the business of creating an all-natural skincare and hair products.
Gibson is passionate about her business and her mission is to create vegan, all-natural skin and hair care products while using her platform to promote entrepreneurship, self-empowerment, self-love, and community involvement, especially among the youth. True to her word, Gibson donates portions of her sales to different non-profit organizations in her community that share in her vision.
There are other natural products out there, but Gibson says what sets hers apart from others is the fact that she uses simple and yet effective all-natural and or organic products sourced from responsible suppliers.
Her products are made in small batches in a clean and sterile environment, so they maintain their freshness. They do not contain any parabens, synthetic fragrances, petroleum or fillers, and there is no animal testing involved in her production.