Travis Scott is set to rack up a dizzying amount of money from multiple corporate deals, Forbes has revealed in a profile of the African-American rapper. The profile covered his business endeavors such as deals with AB InBev, Nike, McDonald’s among others.
Scott, 28, is the new face of Forbes’ 30 Under 30 for 2021 which was published on Tuesday. It features 600 diverse people within 20 different categories that include art & style, consumer tech, education, energy, enterprise tech, finance, food & drink, games, and healthcare. The other categories are Hollywood & entertainment, manufacturing, marketing & advertising, media, music, retail, science, social entrepreneurship, social media, sports, and venture capital.
Describing the rapper as the “corporate America’s brand whisperer,” the publication said he is running to make a whopping $100 million this year. “The larger story here is that brands historically have told celebrities how to say their message. I think it’s very clear that Travis Scott and his team have gotten through to these brands that they have a very clear aesthetic, messaging and strategy,” Detroit venture capital firm partner Blake Robbins told the magazine. “If he can make McDonald’s cool—the thing of pop culture right now—that’s the ultimate sign he’s made it.”
The “Sick Mode” star earns around “$10 million a year or so” from his Nike deal, which produces his sought-after Nike x Travis Scott sneaker line, according to the Forbes report.
Scott made a further $20 million in deals with games company Epic, which saw him perform live for nine minutes on its wildly successful Fortnite game. He also “earned at least $5 million from the traditional endorsement part” of his hyped deal with McDonald’s.
A Playstation deal saw the rapper garner $1 million. PlayStation press release said that Scott had joined the company as “a strategic creative partner” to “produce innovative projects that we hope will delight.” However, a source told the magazine that it’s “a multiyear deal that could involve a cobranded console and perhaps even a game designed by Scott. Expected earnings: $20 million or more.”
“All told, a source in the Scott camp claims Scott is on track to bring in more than $100 million in earnings this year through creative corporate partnerships, much of that delivered through branded merchandise,” Forbes writes. This puts Scott in “the upper echelon of pitchmen, in terms of both income and creative impact.”
Scott is gearing up to launch his strawberry-flavored Cacti hard seltzer, which can be seen in his video for “Franchise,” in addition to releasing his album Utopia in 2021. “Right now,” Travis says, “we’re so locked in and we’re so ambitious on the next level–to just show people what we can do.”