Haitian-Trinidadian internet star Kai Cenat is now the first streamer to partner with Nike

Kai Cenat, a renowned Twitch streamer, has announced his successful collaboration with Nike. With this deal, he has become the first streamer to be a member of the Nike family, according to Complex.

During a livestream, Cenat stated, “I would like to announce that we are officially a part of the Nike family. This has been a long time waiting.”

Cenat mentioned that he had “something big” planned with Nike for an upcoming in-real-life (IRL) stream in Las Vegas, even though he hasn’t yet confirmed the details of the contract.

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The news was made ahead of NBA All-Star weekend, where Cenat will represent Team Shannon in the NBA All-Star Celebrity Game on February 16. Cenat may wear Nike for the high-profile game now that he has officially joined the Nike family.

According to Game Rant, he has over seven million followers and 115 million hours of total watch time, making him the most-watched Twitch streamer. A New York native, who is of Haitian and Trinidadian heritage, the 22-year-old first began creating YouTube prank and challenge content in 2018. By 2021, he landed on Twitch and took the platform by storm. Just like how Khaby Lame rules TikTok, Cenat rules Twitch. He gained notoriety for his gaming streams and reactions to viral pop culture phenomena, according to Rolling Stone.

Like other content creators, Cenat has released his own singles, in addition to taking his content global. For instance, a recent trip abroad resulted in the video “I Rented Us Girlfriends In Japan.”

Also, in January 2023, he achieved a milestone by successfully livestreaming around the clock for a 30-day “subathon” to encourage subscriptions. He reportedly broke the previous record for active subscribers, with more than 300,000 paying viewers. 

Having won Streamer of the Year the previous two years, he has welcomed huge celebrities to his streams, like Nicki Minaj, Offset, 21 Savage, Lil Baby, and more. According to Forbes, his social media activities have seen him make $4.7 million. This puts him among the top-earning content creators in the world.