Everyone is taking action to ensure victory for their favorites in the U.S. election. In support of Vice President Kamala Harris’ historic presidential campaign, the mother-daughter team of political activists, Sharon Latson-Flemister and Dr. Tamarra Allen, have translated their love of pajamas into a national call to action, encouraging 1,000,000 households to throw pajama party parties starting on Election Night.
The entrepreneurs, who are founders of the Big Pajama Party (BPP), intend to use their pajama line to bring Democrats together as they prepare to start their own pajama parties from November 5 to the January 20 Inauguration.
“We’re not just watching history unfold; we’re making it,” Latson-Flemister said in a press release.
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The cofounders encourage Democrats to snag a pair of pajamas from their limited edition “House of Kam” collection to lounge around in and connect with other Democrats across the nation as they flaunt their PJs on social media.
They wrote on Instagram, “Feeling cozy and ready to party? Our CuddlyEaze Pajama Party is the place to be! Join us in celebrating our limited-edition collection, featuring the iconic “House of Kam” monogram—a symbol of unity and our commitment to making history.”
They continued, “Get ready for a night of fun, laughter, and endless comfort. So, what are you waiting for? Grab your CuddlyEaze pajamas now and let’s make this night unforgettable! Link to buy now in bio.”
Alongside the campaign, Latson-Flemister and Allen have made it possible for small businesses to apply for one of the five small business grants they introduced to promote the expansion and growth of businesses. The application deadline is December 15, and the winners will be revealed on January 20, Inauguration Day. The funds will be provided in 2025 during Black History Month.
Allen remarked, “We’re committed to not only giving back, we’re here to disrupt and empower small business entrepreneurs.”
According to Black Enterprise, Allen and Latson-Flemister have been political activists for a long time. They were inspired by Michelle Obama, the former First Lady of the United States, at the 2024 Democratic National Convention.
The businesswomen have used Zoom meetings, social media, mailers, phone calls, and in-person interactions to promote voter turnout this election season. They served as vendors for the 2008 and 2012 inaugurations, rallied voters, and mobilized neighborhoods during the Obama campaign.
