Former U.S. First Lady Michelle Obama will headline a rally in Atlanta aimed at boosting voter turnout ahead of the upcoming election. The event, scheduled for October 29, comes just a week before the November 5 election and will focus on engaging younger voters, first-time voters, and voters of color.
Obama will be joined by celebrities and civic leaders in an effort to energize voters, particularly in the closely contested state of Georgia, where the rally is expected to help Kamala Harris, the Democratic presidential nominee.
Obama, one of the Democratic Party’s most prominent figures, delivered a speech in support of Harris’ candidacy at the national convention in August.
The rally is being organized by When We All Vote, a nonpartisan civic engagement group founded by Obama in 2018 to “change the culture around voting” and reach those less likely to participate in elections. The event, held just before early voting ends in Georgia on November 1, will take place in a key state with a diverse electorate, where Black voters make up about one-third of the population, alongside rapidly growing Asian American and Latino communities.
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Beth Lynk, executive director of When We All Vote, explained that the goal is to channel the rally’s energy into increased voter participation. “We want to bring the culture, the energy, and the momentum together in one big space,” she said, emphasizing that even a small number of votes can make a big difference in Georgia.
It remains unclear which celebrities will attend the rally, but the group’s co-chairs include notable figures such as basketball players Stephen Curry and Chris Paul, musicians Becky G, H.E.R., Selena Gomez, Jennifer Lopez, and Janelle Monáe, beauty influencer Bretman Rock, and actors Tom Hanks, Lin-Manuel Miranda, and Kerry Washington.
When We All Vote has hosted over 500 “Party at the Polls” events across the country to promote voter registration and turnout, partnering with professional sports leagues, music festivals, and organizing pop-up block parties in cities like Las Vegas, Phoenix, and Philadelphia.
Former President Barack Obama has also started campaigning for Kamala Harris in key swing states.
After his Pittsburgh campaign, Obama, according to the Harris campaign, will travel across the country during the final 27 days before the election.
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