Money Moves June 12, 2018 at 12:00 pm

5 African millionaires working hard to hit the billion-dollar mark

Mildred Europa Taylor | Head of Content

Mildred Europa Taylor June 12, 2018 at 12:00 pm

June 12, 2018 at 12:00 pm | Money Moves

Abasiama Idaresit

Abasiama Idaresit

The Nigerian entrepreneur is the founder and CEO of Wild Fusion, a Nigeria-based digital marketing agency with a presence in Nigeria, Ghana and Kenya. The company works with blue—chips companies including Pepsi, Unilever, Diamond Bank and Vodafone.

Idaresit’s success stage has not been easy. When he completed his Information Systems and Management course at the London School of Economics in 2008, Idaresit returned to Nigeria to start Wild Fusion. His aim was to use the internet to transform the local business environment.

But then, internet advertising was not common in the country. He had a hard time growing his business until he came across Baby M, a small business in Lagos that catered to the needs of new mothers and their babies. Idaresit’s $250-money-back trial service increased the company’s revenue from $1,000 a month, to an explosive $100,000 a month.

This shocked many and caught the attention of Google, which has since then, turned Abasiama’s success into an internet marketing case study. In 2012, the company recorded an annual turnover of $6 million.

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