6 businesses owned by American rapper Snoop Dogg that you probably didn’t know

Abu Mubarik June 02, 2023
Besides entertainment, and most recently sports, Snoop has carved a name for himself as an entrepreneur. Photo credit: Snoop Dogg on Instagram

Snoop Dogg is an American rapper, songwriter, actor, and entrepreneur. His versatility has won him many hearts and followers not only in the United States but across the world. His career in music started after he was discovered by millionaire musician, rapper, and music producer, Dr Dre. 

Under Death Row Records, he released a number of classic rap songs. His debut album, Doggystyle, was released in 1993 and went on to debut at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts. 

Aside from music, Snoop has made a career in movies, starring in a number of films and also producing. He also has several commercial endorsements including Boost Mobile, Chrysler 200, Orbit Gum, and St. Ides. 

The rapper’s success with the microphone, coupled with other economic ventures, has equally brought him a fortune, making him one of the highest earners in the industry. According to Celebrity Net Worth, the rapper, entrepreneur, and actor has a net worth of $150 million from his earnings in music, endorsement deals, and other business ventures he has stakes in. 

Taking a few tips on success from the legendary rapper’s career and other streams of income, here are six businesses owned by Snoop Dogg that you probably didn’t know.

Snoop Doggie Doggs 

The rapper’s first economic venture was a pet wear line called Snoop Doggie Doggs. The firm sells harnesses, food bowls, and other dog necessities. He started this business in 2006, which has been widely popular and successful since then.

Casa Verde Capital

Snoop Dogg co-founded the venture firm, Casa Verde Capital. The company is one of the first venture firms established to focus on the cannabis industry.  Founded in 2015, it has evaluated thousands of opportunities and invested in a select few. 

“Our goal is to leverage our robust relationships to assist portfolio companies in solving complex issues facing this nascent market,” the firm notes on its website.

Case Verde Capital recently secured $45 million in its debut fund, closing out a fundraising effort that began last year. The firm makes seed and Series A bets in the “ancillary cannabis industry”.

Wine investor

The rapper is also a wine investor; he recently released his first brand, Snoop Cali Red, and is now out with a new Rosé. 

Dubbed Snoop Cali Rosé, the wine is a blend of Grenache and Zinfandel, which breaks the rules of typical rosé culture with a touch of Cali-behavior and Snoop’s iconic West Coast Style.

Snoop Cali Rosé, launched in partnership with Australian wine brand 19 Crimes, is the first California Rosé and second collaboration with the hip-hop icon.

Snoop Football League

Snoop is also a big sports investor; in 2005, he launched the Snoop Football League. The move was to provide the youth, irrespective of their race, color, creed, or economic background, with an opportunity to learn the values of character, integrity, discipline, and teamwork through football and cheer.

He recently expressed interest in acquiring a stake in the Ottawa Senators, the National Hockey League team for sale in Canada’s capital city. The entertainer said he was looking forward to being part of a bid to acquire the NHL team by Los Angeles-based businessman, Neko Sparks, according to the Associated Press.

Death Row Records

He recently acquired the brand name rights to Death Row Records. According to him, the move was an “extremely meaningful moment” for him, and was looking forward to “building the next chapter” of the record label.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” he said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.

Digital Dogg gaming and animation company

Snoop also owns a digital and animation company called Digital Dogg gaming and animation company. He recently unveiled a mobile game titled ‘Snoop Dogg’s Rap Empire’.

“Check out my new game & write your own chapter of hip-hop history,” the rapper announced via Instagram along with artwork from the mobile game. 

Digital Dogg’s previous credits include Animojis and The Circuit: Gladiator Arena.

Last Edited by:Editor Updated: June 11, 2023


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