Lolli
Williams is also a cryptocurrency investor. She was attracted to invest in Lolli due to the company’s mission to make Bitcoin accessible and inclusive to diverse people. “I’m excited to announce my investment in Lolli, a company on a mission to make Bitcoin more accessible,” Williams said in a statement. “Earning and owning Bitcoin is a step towards financial inclusivity for all people.”
Launched in 2018, Lolli is a reward application that gives users Bitcoin when they shop from its partner merchants. The company now boasts over 1,000 merchants and 250,000 users. Lolli co-founder, Alex Adelman, in an interview with Coindesk said, the company currently offers an average of 7% bitcoin-back rewards at retailers such as Kroger, Microsoft, Booking.com, and Ulta.