Coco Gauff, 19, earned $3 million in prize money after winning the U.S. Open women’s singles final on Saturday. Per Forbes, her 2-6, 6-3, 6-2 win over Aryna Sabalenka pushes her 2023 earnings or prize money to $5.6 million. She has also so far earned $11.1 million in prize money in a career spanning five years.
Outside the playing field, Gauff has also grossly pocketed $12 million through endorsements, appearance fees and other business interests over the last 12 months. It is also estimated that her U.S. Open win will pave the way for her to fetch more money in the near future.
“If you’re able to win a Grand Slam, it certainly takes you from, let’s say, a low-A endorser to something that is A-plus or bigger,” Joe Favorito, a veteran marketing consultant and former executive with the WTA Tour and the U.S. Tennis Association, told the news outlet in August.
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Following her win, the 19-year-old also told The Associated Press that she strives to push beyond her limits. “I know that this feeling is incredible and I want to experience it again,” Gauff said. “So I guess what’s next is trying to keep going even further.”
Gauff’s success on and off the tennis court has made her one of the most marketable sports stars coming of age and already earning millions. According to Forbes, she became the seventh highest-paid female athlete in the world in 2022.
Per Forbes’ calculation at the time, she made $3.1 million on the court and $8 million off the court. The publication further noted that her off-court pay could be even higher if not for the calculative approach taken by her agent and her parents.
Gauff signed her first off-the-field contract with New Balance at age 14 and recently extended the deal believed to have come with a substantial pay raise, according to Forbes. The brand celebrated the extension by launching a new colourway of Gauff’s signature Coco CG1 performance tennis shoe dubbed “All in the Family.”
