Young African Entrepreneurs Make Forbes Africa ’30 Under 30’ 2017 List

Fredrick Ngugi June 13, 2017

Upendo Shuma, Tanzania

Upendo Shuma, Tanzania

Photo credit: Forbes Africa

While working as cabin crew at Fastjet Airline, Pendo Shuma spent most of her time learning how to do make-up. Once she perfected the art, she started doing make on her friends and relatives for a small fee. In 2013, she resigned from Fastjet to start her own make-up business, Lavie Makeup Studio. Shuma, 28, now receives 40 to 60 clients per month and has already developed her first line of products.


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