Fifteen-time NBA All-star Kevin Durant has signed a $90 million extension with the Houston Rockets, now making him the league’s player with the most career earnings, the New York Post reported.
Durant, 37, is preparing to start his first season with the Rockets after the Phoenix Suns traded him. The two-time NBA champion is expected to pocket $54.7 million this season, and his contract extension with the Rockets will augment his career earnings to $598.2 million. This now makes him the NBA player with the most career earnings, surpassing LeBron James’ $583.9 million, which also included future earnings.
Durant is widely regarded as one of the league’s best shooters, and he is expected to play a significant role for the Rockets. Durant averaged 26.6 points per game with the Suns last season, but they were unable to make the playoffs.
Durant’s financial success extends far beyond the realm of basketball. He has secured lucrative endorsement deals with prominent companies such as Coinbase, NBA Top Shot, and Weedmaps, and has even inked a lifetime partnership with Nike.
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Furthermore, Durant’s entrepreneurial spirit led him to co-found 35V in 2016. Initially focused on venture investing and media production, this company has evolved into a multifaceted sports, media, and entertainment enterprise. In 2019, 35V launched Boardroom, a media network that seamlessly combines sports, entertainment, business, and culture.
Durant has made significant investments in over 80 companies through 35V over the last few years. These investments include Goldenset Collective and ScorePlay. Additionally, 35V holds stakes in various emerging and undervalued sports properties, such as E-sports, the Philadelphia Union of MLS, Gotham FC of NWSL, and a Major League Pickleball franchise.
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