BY Meghan Reid, 9:59pm March 17, 2014,

L’Oréal’s First Professional Institute in South Africa


Photo: Facebook

More and more major companies are doing business on the continent and L’Oréal is no exception. Last month L’Oréal opened it’s first Professional Salon Institute (LPASI) in Braamfontein, South Africa. The venture’s aim is to “address a shortage of professionally-trained stylists” while creating employment opportunities throughout the country.

“The L’Oréal Professional African Salon Institute” will contribute to the development of services offered to a new clientele, as well as to the creation of jobs for local talents in the hairdressing industry by responding to a shortage of professionally-trained stylists for ethnic hair. Students will be also trained in business management to enable them to open their own hair salons when they complete their training,” said Geoff Skingsley, Executive Vice President for Africa and the Middle East.

Each student has access to quality training in new functional classrooms fully stocked with premier products, instructors and prepared for industry standard requirements.

View photos below of the grand opening on February 20, 2014:

Photo: Facebook
Bertrand de Laleu, Managing Director L’Oreal South Africa and Honourable Counsellor Tshidi Mfikoe, Member of the Mayoral Committee of the City of Johannesburg cut the ribbon at the grand opening.
Photo: Facebook
The first class of South Africa’s L’Oréal Professional Salon Institute.
Photo: Facebook

The classrooms are equipped to cater to up to 15 to 20 students each and are full of L’Oréal and Mizani haircare products.

Last Edited by:iboateng Updated: June 19, 2018


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