MAC Cosmetics Expands in Africa

Meghan Reid February 05, 2013

MAC Cosmetics Expands in Africa

There are MAC stores all over the world and now the beauty products giant is expanding in Lagos, Nigeria. As reported by WWD, the Estee Lauder Inc. owned company recently announced plans to expand throughout Africa using a three-year strategy to include Zambia and Botswana by the end of the year.

“MAC has always been a trailblazer in emerging markets — India, Brazil and Turkey, for example,” Karen Buglisi the global brand president for MAC Cosmetics told the trade publication. “We believe that the breadth of our product line, particularly in foundation shades, and our pricing will appeal to the Nigerian market, as well other African markets.”

MAC isn’t completely new to Africa, having over 20 stores in South Africa. The company plans to have a resident trainer and a senior makeup artist in each location. “We want customers to be able to go to any market in the world and have a seamless service experience, and we will provide top-notch education to make this happen. We want to go in to Africa boldly and say, ‘We’re here.’,” Buglisi added.

It's great to see that these major brands are now beginning to see the power of the African market. 

Last Edited by: Updated: March 25, 2016


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