Many airports in the United States operate multiple stores and restaurants; however, many hardly know the people behind these businesses or how they got such prime real estate.
Mary Morgan is the President and founder of Morgan Group Ventures, Inc., and has over 25 years of experience in supporting airport infrastructure and traveler needs, according to Side Hustle Pro.
Morgan first entered the airport arena as a consultant for the Metropolitan Washington Airport Authority and later developed an interest in airport concessions. After five years of management consulting, she shifted her focus to solely owning concessions and launched Pen & Prose Boutique as a kiosk at Ronald Reagan Washington National Airport (DCA) in 1996.
Five years after launching her first retail location, she struck a partnership with HMSHost, where she has been able to jointly bid, win, and operate food and beverage, as well as news and gift locations, within airports.
Today, Morgan runs independently and in conjunction with HMSHost multiple locations in National, Dulles, and BWI Airports. She operates Starbucks at both DCA and Washington Dulles International Airport, as well as several restaurants in both airports. Additionally, she has operated concessions at Philadelphia International Airport.
“Success in the airport environment is all about being as strategic and as competitive as possible, and daring to be different,” Morgan explained how the airport scene has changed over the last two decades to Travel Market Insider; a strategy she believes is critical to success.
“Going back 25 years, the airport mall concept was very new, and wide open. When I first came into DCA, nearly all the retailers were large national operators, like Victoria’s Secret, Kay’s Jewelers, Bath & Body Works, The Gap, and Gymboree, these were the core. It was felt that these types of stores would be a huge success in airports.”
Despite finding success, Morgan says airport retailing can be challenging and the entry barriers have become more higher than they were in the past. She notes that the costs of operations have gone up, and there are many regulations, in addition to smaller groups of competitors.
“Not only do you need to be more strategic, but you also need to be able to be competitive, not just as a DBE, and not just as a small business, but on a much larger scale,” she pointed out in an interview with Travel Market Insider.
Despite the challenges, Morgan says with good concepts and the ability to withstand challenges, one can become successful in the airport arena.
Using Pen & Rose to buttress her point, she noted that her first store started as stationery and writing instruments. Today, it has evolved into a larger product, highlighting that it complements pens and stationery.
Manika Gamble recently made history as the first Black woman to complete a 155-mile, seven-day…
Meet Tiffany Rose Dean; she is the founder of Hollywood Hair Bar, a $45 million…
Lil Baby's music video shoot was marred by gunshots on Tuesday evening, leading to three…
Micaela Varlack is extremely upset that her daughter's hair was changed without her consent by…
Nelson Shardey, a retired 74-year-old Ghanaian man who has resided in the UK for nearly…
Tunji Balogun runs the iconic Def Jam record label. He took charge of the company…
Mary J. Blige has taken the footwear market by storm following the release of her…
Authorities in Georgia said a man fatally choked his girlfriend and the mother of his…
Gorrety Akinyi, a 17-year-old from Nairobi, Kenya, is thriving in a community ballet program despite…
An assistant principal in Alabama has been arrested and charged in connection with a triple…
Whoopi Goldberg made her feelings known to Donald Trump after the former president took to…
For Mother's Day, NFL rookie 'Kool-Aid' McKinstry decided to fill her mom’s world with joy…
The National Small Business Week awards ceremony in Washington, D.C., selected Iam C. Tucker of…
Chrishalea Farley, a 39-year-old Instacart driver from McDonough, Georgia, has become an internet sensation after…
When Jennifer Flewellen woke up from a five-year coma in August 2022, her son Daeton,…