Pharrell Williams’ Louis Vuitton debut will be on June 20 during the Paris Men’s Fashion Week and ahead of his show as creative director of the fashion house, Williams shared a photo of himself posing in front of a huge new Louis Vuitton campaign billboard on the side of the Musée d’Orsay in Paris.
The billboard features a pregnant Rihanna rocking a black Louis Vuitton shirt while holding on to several bags. The singer also carries a cup of coffee in her right hand.“LOUIS VUITTON MEN Spring-Summer 2024,” the rapper and designer captioned the post.
Louis Vuitton told GQ that the billboard is indeed part of its upcoming men’s Spring-Summer 2024 campaign starring Riri, who is currently pregnant with her second child. This is not the first time Rihanna and Williams are working together. In 2008, the rapper’s band, N.E.R.D., toured with Rihanna as part of Ye’s Glow in the Dark Tour. Rihanna was also on N.E.R.D.’s song “Lemon” in 2017.
The soon-to-be mother of two has over the years done a lot of campaigns not only for her own brands but for others. The singer and entrepreneur’s longtime relationship with LVMH has seen the French luxury conglomerate having a stake in Fenty Beauty and helping launch the Fenty luxury line.