Branding household items
In recent years, politicians have branded items such as buckets, detergents, saucepans, laptops and bags of rice with party colours and flyers.
In Ghana, the two major political parties – the New Patriotic Party and the National Democratic Congress – ahead of the 2016 general election, went as far as branding sachets of water and packs of food with their colours and symbols just to woo voters.
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The branding tactic that shocked many occurred in Kenya last year when a staunch supporter of President Uhuru Kenyatta campaigned for him with a donkey painted in the president’s party colours and symbols.
Wherever he went with his unique decorated donkey, people looked at him in awe.