Snoop Dogg has opened his first licensed cannabis store located near the Los Angeles International Airport. The store, known as S.W.E.D., is an acronym of the rapper’s signature phrase, Smoke Weed Every Day, Forbes reported.
It is also a reference to the final line in Dr. Dre‘s record, “The Next Episode,” sung by the late Nate Dogg. S.W.E.D. opened on Sunday and it offers regulated cannabis products, including flowers, pre-rolls, concentrates, and more. Besides the cannabis, the store has other exciting hip-hop cultural elements, including an area dedicated to Snoop’s groundbreaking album Doggystyle, classic Snoop musings hand-written on a graffiti wall, and a smoke-free DJ booth where the artist can spin records while smoking out, according to Forbes.
Snoop first got into music after he was discovered by millionaire musician, rapper, and music producer Dr Dre. Under Death Row Records, he released many classic rap songs. His debut album, Doggystyle, was released in 1993 and went on to debut at number one on both the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts.
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Before opening S.W.E.D., Snoop launched Death Row Cannabis in 2023. On Monday, Death Row Cannabis launched a new line of goods featuring Death Row Records artist and Snoop confidante 2Pac, the legendary rapper who was gunned down in Las Vegas in 1996. The 2Pac line of cannabis products features jarred cannabis flower, starting with the classic strain Alien OG, Forbes said.
Snoop’s success with the microphone, coupled with other economic ventures, has equally brought him a fortune, making him one of the highest earners in the industry. Based on speculative estimates from various sources, Snoop has a net worth of $150 million from his earnings in music, endorsement deals, and other business ventures he has stakes in.
One of his first economic ventures was a pet wear line called Snoop Doggie Doggs and he is also behind Casa Verde Capital, one of the first venture firms established to focus on the cannabis industry. The rapper is also a wine investor; he recently released his first brand, Snoop Cali Red.
The road to success did not come easy for the rapper-turned-entrepreneur. Speaking on the “Business Untitled” podcast, Snoop recalled how he almost filed for bankruptcy due to some of the business moves and decisions he took.
“It was times in my career where it got so bad where my accountant was like, ‘We should just do bankruptcy,’” he recounted. “And my pride got involved, like f—k that. If I say bankruptcy, then I look like I f—ked off everything.”
“They started telling me, ‘Well, this artist did it and this person did it.’ I said, ‘None of them muthafuckas Black! You ain’t name nobody that look like me!’
He added: “They can do that shit and get back in the game and it won’t look crazy. When we do it, ‘Oh, that n-gga fucked off his money, he ain’t shit.’ So now we gotta start three feet behind the line again.”
