Snoop Dogg may be satisfied with his decision not to join OnlyFans, but a friend remains curious about the missed opportunity. During Watch What Happens Live with Andy Cohen, a fan asked Snoop to confirm if he turned down a $100 million offer to join the adult content platform and whether he has any regrets.
“I did turn down $100 million, yes. The only part that regrets it is my friend down there,” the 53-year-old rap legend confirmed, looking down toward his crotch.
Cohen, 56, then asked Snoop if his “d— wanted the exposure,” to which the “Drop It Like It’s Hot” musician joked, “He said that $100 million he would’ve been able to spend untaxed!”
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In January, Snoop revealed during an Instagram Live interview on Wake & Bake with Double S Express that he was offered a substantial amount to post NSFW content on the subscription platform OnlyFans, as reported by PEOPLE.
“They were like, ‘OnlyFans wants you to come on there, Snoop. You could do about $100 million. All you gotta do is pull that thang out,’” he explained.
But the “California” artist turned it down out of respect for his wife of 27 years, Shante Broadus, 52. “I’m like, I got a Black wife. Ain’t no way in the world she gonna allow me to go on there and pull that thang out for no amount of money.”
OnlyFans, a platform designed for content creators to share behind a subscription model, has become a dominant force in the adult entertainment industry.
In 2022, owner Leonid Radvinsky received over $338 million in dividends, averaging $1.3 million per working day, according to financial statements from Fenix International Ltd., obtained by PEOPLE.
The platform’s popularity is growing among celebrities. Australian tennis star Nick Kyrgios joined last year to innovate how sports stars share content.
Sopranos star Drea de Matteo also joined, revealing on the Not Today, Pal podcast that her 13-year-old son Waylon, whom she shares with ex Shooter Jennings, edits her photos for her.
Snoop’s highly anticipated 20th album, Missionary, is set for release in November. This marks his first album since 1993’s Doggystyle to be entirely produced by Dr. Dre. The album will also feature collaborations with Sting and Jelly Roll.
“In my mind, I made it up that I’m going to go back to being Snoop Doggy Dogg,” the rapper said at a recent Bloomberg Screen conference about working with Dre. “I want to be the student, the kid, the passenger. I want to humble myself and go in the studio with him and allow him to, you know, work on me and tell me what I need to do and produce me.”
