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Bells Toys

Meet Eritrea’s Sabelle Beraki who built a thriving toy business out of frustration

Meet Eritrea’s Sabelle Beraki who built a thriving toy business out of frustration

Sabelle Beraki’s childhood was inundated with the lack of representation when it came to a selection of toys including dolls for her world. Since then she has always sought the opportunity to ensure Black children have dolls that reflect their appearance and culture. In 2022, when her cousin’s birthday came up for celebration, she decided…

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