Alexia Grevious Henderson has been promoted to President of Magic Johnson Enterprises (MJE), the company announced recently. In this elevated role, Henderson will oversee MJE’s wide-ranging portfolio, partnerships, business ventures, and strategic initiatives.
She will continue to advance the company’s commitment to excellence, innovation, and community impact, leading under the guidance of Earvin “Magic” Johnson, according to a press statement.
Since joining Magic Johnson Enterprises in 2017 as the senior manager of marketing and communications, Grevious Henderson has consistently moved up through various leadership roles.
In her most recent position as vice president of strategic partnerships and marketing, Grevious Henderson was responsible for managing relationships with MJE’s corporate partners, overseeing the fulfillment of contractual obligations, and strategically advancing the Magic Johnson brand through comprehensive marketing and communications initiatives.
“Alexia’s leadership, creativity, and strategic thinking have been instrumental in driving revenue and elevating our brand,” said Chairman Earvin Johnson of MJE.
“She is one of the brightest young minds in today’s business world. Her astute business acumen is one of a kind and she has done a marvelous job managing our partners across all lines of business, constantly overdelivering to ensure that we maintain MJE’s commitment to excellence. I am thrilled to see her step into this well-deserved role,” he added.
Before her tenure at Magic Johnson Enterprises (MJE), Henderson gained experience as the corporate communications manager for the Washington Commanders (previously the Washington Redskins).
Her career started at the National Collegiate Athletic Association (NCAA) in Indianapolis. Her accomplishments include being recognized by Sports Business Journal as one of its “30 New Voices Under 30” and being named to Diverse Representation’s “Top Ten to Watch in 2022.”
A native of Fort Mill, South Carolina, Henderson is a committed member of the A.Bevy board, an art and education nonprofit. This organization focuses on guiding young adults to uncover their passion, path, and purpose. She earned her B.A. from Clemson University and an M.B.A. from Pepperdine University. Henderson currently lives in Los Angeles, California, with her husband, Aaron.
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She celebrated the news on LinkedIn, writing, “Grateful is the only word that sums up how I’m feeling. I’m so excited about this next step and humbled Mr. Johnson sees me as more than fit to lead his incredible enterprise. When I came to Los Angeles 8 years ago, I didn’t know what was on the horizon, but took a leap of faith for an opportunity I didn’t even know existed.”
She continued, “My biggest goals in life have always been to make my family proud, be someone little me could look up to, and lift others up in the process, the same way so many incredible bosses and mentors have done for me. I hope that my journey inspires others to stay humble, work hard, and accept when others speak greatness over you. God is incredible and continues to open doors I’ve never imagined. All glory to Him! It’s only up from here.”
Magic Johnson Enterprises, founded by “Magic” Johnson, is a diversified investment company. Its mission is to support economic empowerment and community development by making strategic partnerships and investments across various sectors, including real estate, technology, sports, and entertainment.
