Set trends, not follow them
Case in point: Wizkid
Nigerian artists clearly enjoy their work. This is evident from consistency with which they put out songs and videos.
In fact, Wizkid has a new hit every time we turn on the radio. And each song has the iconic Wizkid style: unabashedly Nigerian, Yoruba, creative and non-contrived ways. Wizkid consistently sets himself apart from other African artists by being open to collaboration with other musicians, specifically tapping into the lucrative American hip hop market through smart collaborations. Wizkid has songs with the likes of Chris Brown, Drake, Trey Songz, and French Montana; his song with Drake his landed him on the prestigious Billboard chart 100.
What’s more! Wizkid recently released his own fan jersey through Nike! He is the first African artist to have his own jersey. Who is to say Wizkid is not winning!