Etsey Atisu prefers to be called a born writer, before anything else. He is a trained journalist, a consultant and a blogger. He is passionate about writing right and that fuels his desires to tell contemporary African stories from the angle of the African. He is avid about reading. He is also an author of a relationship-themed book, Epistles To My Bubune, which catalogues the sentiments of a prospective husband, writing to his prospective wife, concerning basically all that he hopes to see in their future marriage.
The Highlife design is derived from the highlife genre in Ghana. This genre is the backbone of Ghanaian music and having it printed on a fabric makes sense to keep its memory in every generation whether in music or fashion form.