Tessica Brown, the Louisiana woman who went viral in February for using Gorilla Glue adhesive spray to hold down her hair, is launching her own haircare brand. Brown announced via Instagram on Wednesday that the brand called Forever Hair has been in the works since her now-infamous ordeal.
Brown some months ago posted a video on TikTok seeking help to remove the permanent adhesive from her hair. Since then, she has been working with experts to curate the perfect natural hair growth oil.
In her video announcement, the 40-year-old mentions a growth-stimulating hair oil. Its listed ingredients include black cumin seed oil and biotin, and it promises to increase “blood flow to follicles promoting growth” and reduce “excessive shedding,” according to the haircare brand’s website.
“As y’all already know, about four months ago I ran out of hairspray and ended up using Gorilla glue spray. Bad, bad idea. As a result of that, I ended up losing my hair and having scalp damage. But since then, I’ve been working with professionals to create and formulate a hair growth oil.
“I need this oil to heal my scalp, I need to grow my hair back, I needed to stimulate my hair follicles, and on top of that, I needed everything to be all-natural. And in this oil – it has just that,” Brown said.
The Forever Hairline also includes a $14 setting spritz for a “firm, flake-free hold with lasting shine.”
Per BuzzFeed, the mother of five also credits her new hair growth to the products she sells. According to her, she used the hair growth oil for two months. “Look at the results, look at my hair. My scalp feels amazing, my hair is already growing back. I’m telling you, this oil has been a lifesaver,” said Brown.
Brown, who has been nicknamed the “Gorilla Glue Girl” after social media users developed a keen interest in her case, revealed her hair did not move for about a month despite trying to get the glue off. The viral TikTok video garnered 50 million views. Even a trip to the hospital for medical assistance yielded no results.
Renowned Beverly Hills-based Ghanaian-American plastic surgeon Dr. Michael Obeng offered to help get the glue off her hair through a procedure that involves the use of a medical-grade glue remover, TMZ reported.
Not long after the procedure, Brown launched a line of merchandise, including T-shirts and sweatshirts, with the slogan “Bonded for life,” to make the most of the viral moment.