Rick Ross is upping the ante at his annual car show with a jaw-dropping prize that has the internet buzzing.
In a video shared online, the hip-hop mogul gave fans an early look at the spectacular reward awaiting the winners at his upcoming automobile event. The prize? A 37-carat VVS diamond car key valued at a staggering $130,000.
Ross, known for his extravagant lifestyle and penchant for luxury, showcased the dazzling key while seated next to renowned jeweler Vobara on a yacht.
The duo emphasized the exclusivity and unprecedented nature of the prize, with Ross proudly stating that it has never been done before.
The highly anticipated third annual Rick Ross car show is set to take place on Saturday, June 1, at his sprawling Promise Land estate in Fayetteville, Georgia. Building on the success of previous years, Ross is determined to make this year’s event even more memorable with prizes that reflect his commitment to grandeur.
Last year, Ross’s car show winners were adorned with equally lavish jewelry. The MMG boss previously spent around $300,000 on jewelry for the top participants, which included custom Rolls-Royce-inspired pieces.
Rick Ross had likened the event to the Olympics regarding the caliber of awards, distributing hefty prize chains for categories such as Best Car, Best Bike, Hustler of the Year, and Best Hot Rod.
Rick Ross announces $100k package at his car show
This year, in addition to the glittering diamond car key, Rick Ross has introduced an exclusive VIP package for select attendees, promising an ultra-luxurious experience.
Announced on Instagram Live in February, the VIP package is aimed at the “top sponsors” of the car show, offering them an all-inclusive stay at Ross’s expansive estate.
For a cool $100,000, VIP guests will enjoy a lavish overnight experience at the Promise Land, complete with 24-hour room service and top-tier amenities.
Rick Ross describes the package as the ultimate way to showcase one’s status as a boss, ensuring that the experience is as opulent as the event itself.
