Besides Levi’s, sales for Western boots increased because of Beyonce’s ‘Cowboy Carter’

Abu Mubarik April 18, 2024
Photo: Beyonce/Instagram

Beyoncé’s latest album is influencing almost every facet of the economy. Levi’s stock rose 20% earlier this month following the release of a Beyoncé song called “Levii’s Jeans.”

The track, which is part of the singer’s new album called “Cowboy Carter,” made several references to Levi’s jeans. As a result, Levi Strauss & Co. saw its stock rise. This was nearly one week after the song’s release, which features Post Malone. Furthermore, the moment drove sales to increase for its denim skirts and pants.

Western boots are the other products benefiting from Beyonce’s album. According to NBC News, the country fashion staple’s sales surged more than 20% in the week after the music superstar released her “Cowboy Carter” album.

The platform reported the singer’s influence led to rising stock prices for Boot Barn, a retail chain for Western apparel. It said Boot Barn shares have climbed more than 4% since the start of April, defying the broader market’s pullback. “That adds to the stock’s rally over the course of 2024, with shares jumping about 30% compared with the start of the year,” the platform further noted.

“We can expect a resurgence in western style this year as a result of the aesthetic playing a prominent role in pop culture – on the stage with Beyoncé and Taylor Swift,” Beth Goldstein, a footwear and accessories analyst at Circana, wrote in a research note cited by CNN.

Taylor Swift wore cowboy boots on her Eras album tour and Louis Vuitton also introduced bolo ties and cowboy hats in its latest collection.

“Act II: Cowboy Carter” soared to the top of the Billboard Country Albums chart, making Beyonce the first Black woman to accomplish this since the chart’s inception in 1964.

The album also claimed the No. 1 spot on the all-genres Billboard 200, marking her eighth chart-topping album. According to industry data from Luminate, “Cowboy Carter” amassed 407,000 equivalent album units in the U.S. in its first week, combining sales and on-demand streams, as reported by AP.

Beyoncé is now seen as a force challenging stereotypes by embracing country music as a Black woman, countering its traditional association with whiteness.

The conversation about Beyoncé’s foray into country music started with her striking appearance at the 2024 Grammy Awards, dressed in cowboy attire, sending a powerful message.

She further showcased her hybrid country style during the Super Bowl with two songs, “Texas Hold ‘Em” and “16 Carriages,” paving the way for Cowboy Carter’s release.

Last Edited by:Mildred Europa Taylor Updated: April 18, 2024


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