Podcast host Savannah James has joined the league of beauty entrepreneurs, following the launch of her new skincare brand and related products.
The brand known as Reframe hits the market with three unique products, namely the Pigment Processor, the Compression Complex, and the Circadian Cream, all priced a little above $100.
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The mother of three spoke to some outlets, detailing the making of the products and what she intends to achieve moving forward.
“This is my baby…I didn’t want it to be lackluster. I wanted it to be a real product with real research and real results…” she noted.
She added that the skin care products went through rigorous testing processes to ensure they met the highest standards.
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“I really love clinical skin care. But it’s not always cute, and it’s not always really innovative…So I think that for us, we wanted to reframe what clinical skin care looks like for the real world.
“I think the consumer now is really smart and knowledgeable on all of the things and ingredients and the way that they want their skin to behave. So I think that that was the white space for me,” the entrepreneur added.
She also touched on the branding and packaging, explaining that she was looking for something “beautiful, fun and new.”
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About future expansion, she noted: “We are already working on some really cool things…So I think that starting out with the three products is really just getting our foot in the door…
“I think that once we have a name for ourselves, you’ll be able to trust us and see what else we’re bringing. The sky is the limit.”
The wife of basketball star LeBron James further explained why she decided to keep a low profile when it came to promoting the Reframe brand.
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“…Purposefully, I didn’t want to be the face of the brand and I didn’t want to be in any of the campaigns, because I wanted to be taken seriously…I don’t want it to be looked at like, ‘Oh, she had time, so she did something with skin care.
“I’ve really, really invested a lot of time and research into making sure that these are products that can compete with any clinical skincare or luxury skincare brand that exists on the market, because it’s something that I would love to go into a store and find or see online and use myself,” she noted.
