Shelly-Ann Fraser-Pryce is no stranger when it comes to colorful hairstyles. As the eight-time Olympic medalist started preparing for what might be her final Olympic appearance, the possible color of her hair began dominating media discussions. She is well known for her electrifying hairstyles in colors like orange, pink, and green.
“I’ve always been obsessed with hair, from cutting to dyeing to having all-pink hair on my ID in college to being bald to braids, you name it. I’ve done it,” Fraser-Pryce said during an interview shared by women’s sports brand togethxr. “That’s been kind of my love affair with hair.”
Ahead of hitting the field, the Jamaican took to Instagram to announce her new venture — Afimi, a haircare line made with “all-natural ingredients and plant-based extracts” derived from Jamaica.
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“Hair is your most powerful form of self-expression and has been an exciting way to reinvent myself every time I step on the track,” Fraser-Pryce said in a statement shared on Instagram. “From the main stage to the finish line, my hair has helped me set the tone for many fearless victories. That’s why it’s so important that it gets the care it needs.”
According to her, the product will include a maintenance shampoo and conditioner for all hair types, scalp balm, styling creme, and glow-hydrating hair mist, among others.
“I’ve designed these products with you in mind to keep your hair feeling and performing its best no matter what comes your way,” she wrote on Instagram. “This line is a vibrant tribute to Jamaica, inspired by its lush resources and welcoming essence—each ingredient naturally sourced from the earth to enhance your natural beauty.”
Meanwhile, the three-time Olympic gold medalist told the Jamaica Observer that she would count on her experience to edge over her competitors. “Preparations-wise, honestly, it wouldn’t have been the way I wanted it this year but, ultimately, I felt like I had a good training session last month, and I think that has been really good for me. So, I am always one of those persons who believes that experience will work,” Fraser-Pryce, 37, said.
Fraser-Pryce has become a celebrated athlete but her journey has not always been rosy. She was born to a mother who struggled to put an evening meal on the table for the family.
Decades on, that little girl – Fraser-Pryce – has brought joy to the poor family. Despite the difficult start to life and sometimes making up stories to represent what she was not, the graduate of Wolmer’s High School for Girls became the world’s most decorated woman sprinter.
