Tanzanian Company Uses Entertainment To Educate Students

Fredrick Ngugi December 09, 2016

Students in East African schools are finding it more enjoyable to learn difficult subjects like mathematics and science thanks to a new technology that incorporates entertainment in learning. Tanzanian-based social enterprise Ubongo produces interactive educational content for children and disseminates it to East African children through  mobile phones, television, and radio.

Ubongo, which is a Swahili word for “brain,” was founded in 2013 by a team of Tanzanian technologists, film producers, and educators with the aim of helping kids develop a positive approach to learning.

“Our goal is to give kids the resources and motivation to learn at [a] low cost and[at a] massive scale,” Nisha Ligon, co-founder of Ubongo told the Guardian.

Interactive Learning Programs

Since it started three years ago, the team has managed to produce a variety of learning programs, most of which broadcast on local TV and radio channels for free.

Their first program, Ubongo Kids, uses an interactive educational cartoon that teaches math and science through fun animated stories and catchy original songs.

Kids can interact live using basic mobile phones to answer questions while being entertained.


Tanzanian edutainment startup Ubongo teaches mathematics through fun, animated stories, and songs. Photo Credit: Ubongo

Other shows include Akili and Me, Ubongo Mobile, Akili Radio, and Ubongo Kids Club.

Ubongo uses localized content and media to help kids understand concepts as opposed to memorization.

The company says research done in rural areas has shown a tremendous improvement in specific subjects like math for kids who watch the educational shows.

Currently, Ubongo enjoys more than 2.8 million viewers and 1.5 million listeners every week across East Africa.

“If we can help kids access resources to build a love of learning and a growth mindset, or even just move the needle a tiny bit on a generation of kids, then that’s going to have an exponential impact on the whole continent,” Ligon said.

Status of Education in Africa

While Africa has made great strides in providing education to its children population, there are still major disparities between the rich and the poor. There is also the problem of a lack of quality education in many African schools.

According to Brookings Institution, a nonprofit public policy organization based in Washington, D.C., 17 million out of 128 million school-aged children in Africa will never attend school, while 37 million of them will learn so little in school that there won’t be much difference between them and those who never went to school.

All these facts point to a deeper crisis in the African education sector that needs to be addressed sooner rather than later.

Last Edited by:Charles Gichane Updated: December 9, 2016


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